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DEVELOPER'S SUMMARY SERVICES

Services Provided by Some of our Affiliate Partners (Summary of Typical Key Tasks)

Summary of Typical Key Tasks

Services provided during the Market Feasibility studies:
- Assess Market Demand
- Define Target Market
- Evaluate Buying Trends
- Provide Input Relative to Demand
- Establishment of Product Price Point
- Determine Project Positioning

Services provided during Conceptual Design of Master Plan and Architecture
- Assist in Conceptual Analysis of project
- Help Determine the Proper Product Lines
- Offer Input on Services, Products and Amenities
- Provide Feedback Related to Architect’s Concepts & Esthetics

Services provided relating to the Marketing Plan
- Develop a Sales Strategy
- Develop a Preliminary Budget Analysis
- Development of Marketing & Advertising Campaigns
- Name of Project, Branding, Design
  - Story
  - Vision
  - Dream
  - Architectural Theme
  - Uniqueness of project
- Product Positioning & Target Market
- Site Specific Campaigns for Product Development
- Development of all Sales Collateral (Vision)
  - Vision Brochure – creating and printing
  - Creation and Mailing of Direct Mail pieces
  - Media
  - Web & Email Campaign
  - Events & Promotions
  - Public Relations
  - Broker & Referral Program

Services provided relating to the Sales Plan
- Development of Reservation Program
- Development of Proper Procedures and Systems
- Product Positioning
- Development/Improvement of Sales Related Forms
- Development of Follow-up Program for Prospects and Brokers
- Development of a Pre-Construction/Founders Package (If Needed)
- Careful and Continuous Monitoring of Competitive Factors
- Frequent Re-Analysis of Competitive Products and Market Factors
- Sales Launch Event Planning

Services provided relating to Sales Activities
- Launch of Reservation Program
- Pre-Construction Sales - At Early Stage of Development
- Complete Staffing of Sales Executives
- Management of Sales Executives
- Management and, Staffing of Offices
- Monitoring Transactions & Progress of Sales Objectives
- Customer Liaison Between Developer and Related Service Providers ie:(Attorney, Title Company, Mortgage providers)
- Structured Feedback of Sales Activity
- Provide a Sales Activity Report on a Frequent Basis
- Analyze Market Feedback and Recommend Necessary Changes Accordingly
- Follow-up Program for Prospects and Brokers
- Administrative documentation

Costs Associated for Consulting Services

Consulting Fee Structure

Requirement of a monthly retainer to be applied as follows:

Allocate 120 hours a month towards specific project
Banking System of Hours

· unused hours carried forward, excess hours charged against the following month

Provide Statement of Time Breakdown

Costs Associated for Marketing & Sales Activities

Marketing Fee Structure

A Developer should budget a percentage of the total product sales price to include the following:

Vision Brochure – creating and printing
Creation and Mailing of Direct Mail pieces
Media
Web & Email Campaign
Events & Promotions
Public Relations
Broker & Referral Program
Miscellaneous

Sales Commission Structure

A percentage charge of commission on the gross contracted sales price. The commission payments shall be netted out of the accumulated draws, if any, once the sales phase begins.

Includes the following costs:

o Commission to Sales Contractors

o Commission to the Sales Managers

o External Commission to Intermediaries, Real Estate Agents and Brokers

o Database Development and Maintenance

Additional Expense Reimbursement

Developer is responsible for the reimbursement of travel and miscellaneous costs for sales and marketing.

We can taylor an special program to meet your special needs.

For Further details contact Grace Lohn | Fernando A. Chinchilla (USA) 305-663-1690 | 888-412-9177

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